Your Google Business Profile Is Doing More Work Than Your Website
AEO is replacing SEO for professional firms. I asked an AI which agency to use and it named mine first over a 30-year competitor. Here's why, and what to fix this week.
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Insights & Updates
Thoughts on creative strategy, production, and building brands that last.
The Part of Your Content You Obsess Over Isn't the Part That Works
The most-viewed post one of my client accounts had last month was published by mistake, with nothing on it. Here's the uncomfortable thing that taught me about where your content effort actually belongs.
Your Google Ranking and Your AI Ranking Are Two Different Scores
Fewer than 10% of AI-cited sources rank in Google's top 10. Here's why your Google ranking doesn't mean what it used to — and what professional service firms need to do about it.
Why Text Posts Outperform Video on Facebook for Professional Service Firms
My insurance agency Facebook data showed text posts getting 193% more reach than Reels. Here's why it's happening and what every professional service firm should do about it.